rhizome skincare
Rhizome is a not-for-profit skincare brand that gives all its proceeds to mental health research and awareness. This brand guideline showcases Rhizome’s mission, voice and values, slogan, color palette, typography, and illustrations, which all cohesively make up the foundation of their branding. The brand guidelines reinforce a positive, open, and supportive conversation through its design choices. The natural and soft green color palette promotes the brand’s mission for self-care, love, and respect. Rhizome’s line art logo combines a root with a human face to enhance the connection between nature and humanity.
behind the scenes
Rhizome was another project of mine that was created years ago. Some branding updating and refreshing was definitely needed to make Rhizome come a little bit more to life, but the original concept, purpose, and intentions of the brand remain the same.
All original work can seen below to showcase the brands visual shift.
